The official broadcasters of the Indian Premier League (IPL)cricket tournament, SET Max is estimated to rake in over Rs 650 crore during IPL -3, 30 per cent higher than it got in IPL-2.
The channel has signed on two co-presenting sponsors, Vodafone and Videocon for around Rs 55 crore each, while each associate sponsor is shelling out between Rs 35 to 40 crore, depending on the number of secondages bought.
SET Max this time will have 10 associate sponsors, of which eight have been signed up. Pepsi, Samsung, LG and Hyundai are among the associate sponsors.
From here:
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