21/06/2007

NIKE CRICKET TV COMMERCIAL

Just saw the new NIKE advertisement here.
The concept is not new. Sort of an impromptu cricket match during a traffic jam culminating with the Indian team joining in.
Nike has avoided the pitfall of linking their product to any 'star' and have conveyed the impression that all Indian's who play cricket wear Nike.
Understandably they have an exit strategy in place.

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