Image via Wikipedia What do you think about the renaming of the Border-Gavaskar Trophy as the Airtel Border-Gavaskar Trophy?
If you ask me, I find it offensive and in bad taste. In fact I am against this renaming business per se and in turn pledge my support to the kindred soul who is irritated enough to ask, “Who, I ask, is Airtel and what were his batting and bowling figures?
He feels “The prostitution of the title of a trophy that has been specifically named in honour of eminent people, though, is something different. How dare anyone, be they cricket administrators, sponsors, television producers or whoever else is responsible, cheapen the names and the trophy by placing them in the shadow of a sponsor”.
I think he has a valid point and consider the constant encroachment by the sponsors into each nook a massive put off. So much so, I dearly wish for the days when the stands at Chepauk were known simply as the ‘A’ stand or the ‘B’ stands.
What do you think of the present trend of tagging the sponsors name on to the every thing.
Cricket News Online Live.com
If you ask me, I find it offensive and in bad taste. In fact I am against this renaming business per se and in turn pledge my support to the kindred soul who is irritated enough to ask, “Who, I ask, is Airtel and what were his batting and bowling figures?
He feels “The prostitution of the title of a trophy that has been specifically named in honour of eminent people, though, is something different. How dare anyone, be they cricket administrators, sponsors, television producers or whoever else is responsible, cheapen the names and the trophy by placing them in the shadow of a sponsor”.
I think he has a valid point and consider the constant encroachment by the sponsors into each nook a massive put off. So much so, I dearly wish for the days when the stands at Chepauk were known simply as the ‘A’ stand or the ‘B’ stands.
What do you think of the present trend of tagging the sponsors name on to the every thing.
Cricket News Online Live.com
6 comments:
Good point and well said. Who the heck is Airtel? Such craziness was at it's peak during the "DLF" IPL. There was some "blah blah company's" super sixes, another company's boundary. Stands should be named after cricketers if anything, certainly not companies.
VMM,
I am with you.
I think the Airtel is a prefix and not part of the trophys name.THe trophy may not carry the name. THey showed a close up of the trophy but I couldnt quite read it clearly.
R,
It is a blasphemy to tag the sponsor's name onto everything in sight.
Its there on wikipedia too!! Its called the Airtel BG trophy, now thats a little too much...
Mayank,
That is revolting.Wish someone edits the Airtel out of it.
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