29/04/2008

Test match cricket viewers on the decline

This is disturbing.

A
survey by media agency Mindshare, which interviewed 2,100 people across the five metros, found that Twenty20 was the favourite format of 76 per cent of the respondents. A surprisingly low 22 per cent picked the 50-over format and a measly 2 per cent Test matches.

If, just 2 percent are interested in Test cricket, then empty stadiums will greet cricketers. They will play largely to the oohs! Aahs! of the connoisseurs and hope to penetrate the mainstream consciousness only during the ‘
awardnite.

If this trend continues very few cricketers will play Test match cricket.

13 comments:

Q said...

Firstly, cricket makes money from TV rights whether crowds fill the stadiums or not.

If a 20-20 game is on at the same time as a test match, majority of the viewers will watch the 20-20 game.

But if test cricket is on when a 20-20 or an ODI is not on TV, there will b more viewers for that test.

The ICC should be smarter in scheduling in the future.

David Barry said...

It doesn't surprise me that in such a survey, T20 comes out as the most popular. But it doesn't follow that interest in Test cricket is on the decline - a lot of people who never liked cricket before can sit down and watch T20 because it's entertaining and short.

In other words, interest in Test cricket may be steady, it's just that there are all these new fans who only care about T20.

Viswanathan said...

Q/David,

I fear the cricketers will very soon avoid Test cricket all-together.

straight point said...

i dont think so...OTT

we are already seeing the divide between Test Teams, ODI teams and specialists T20 teams...

the specialists who play Tests will be just cooling the heels while these limited cricket will be on...

so they will doubly make it sure that when they will have the outing its for good :)

Viswanathan said...

Pan,
Precisely as opportunities are far in between the Test match cricketers will cool their heels longer and the more enterprising among them will give it up all together.

LVISS said...

test cricket has been buried. Odi will be put in oxytents soon . We will have only t20s and may be t10 later. But excricketers will talk abt test cricket for the records.

Anonymous said...

This is certainly sad, though I would agree with Q and David, in that T20 gets the newer audiences that Test cricket may not. However, Test cricket lovers will never completely turn to the "hooch" that is T20. For some of us (rare breed), nothing beats a lazy sat/sun afternoon watching Test cricket, not even a World Cup final.

Viswanathan said...

R,

Very soon we will be confined to talking about cricket's old days.

If there is no audience there will be no television broadcast, which in turn means less money.

Viswanathan said...

VMM,

I will be happiest if it remains so.

Gaurav Sethi said...

it's this news that has disturbed the equilibrium of the Bangalore Royal Challengers.

Viswanathan said...

NC,

Yep. THere are so many made for Test players in the RC team, this news will surely bother them.

LVISS said...

Royal challengers wanted to provide financial suppport to some of their old cricketers like joshi.It is a nice gesture. They have chosen a test side for this ipl. As Dravid remarked theirs is a veteran side with young cheer leaders. They can still bounce back.Incidentaly I noticed Boucher completely taking over the field placing in the last match.Did u?

Anonymous said...

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http://www.t20livescore.com/