What is the exact significance of naming the Mumbai IPL team as 'Mumbai Indians' ?
The name neither stirs passion or lends itself to feverish chanting. At best, it lends itself to a corporate branding around the theme of India.
The the choice of blue as their team colour furthers this thought. It is obvious they are looking to build an advertising campaign similar to PEPSI's 'blue billion' campaign.
An oddity is the choice of the Sudarshan Chakra as the 'Mumbai Indians' logo.
It would have been more appropriate for an NTR movie and thoroughly inappropriate for a game played with a bat and a ball. Surely,scantily clad cheer leaders waving the Sudarshan Chakra or its variations is bound to raise quiet a few political hackles.
The whole exercise of naming the team, designing its logo and choice of team colour should have been evocative of the Mumbaikar's culture and passion for the game. Instead it has been reduced to serving Mukesh Ambani's corporate ambitions.
Lets hope the famed Mumbaikar's inventiveness can come up with a suitable 'war cry' and save their team and their team's name from mediocrity.
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