The owners of the Chennai Super Kings team have gone about tying up with sponsors with typical South Indian restraint.
They have gone for a judicious mix of cricket with the glamour of Tamil cinema by signing up the former Indian team Captain and a media personality K.Srikkanth along with the leading actors in Tamil cinema Vijay and Nayanthara as brand ambassadors.
They have also shown considerable business acumen by signing Aircell Cellular Services, a leading mobile phone service provider as team sponsor along with Reebok as team apparel sponsors.
It is obvious that the Indian Cements group has a head start over the other IPL franchisees and chosen subtlety over hype.
7 comments:
vijay is from chennai where does nayans fit in
She has an universal appeal.:)
UNIVERSAL APPEAL?
I UNDERSTAND THAT THE FANS OF CHENNAI ARE NOT HAPPY WITH THE DRESS CHOSEN FOR THE TEAM
This is the first time I am hearing about it.
BTW, I too felt that Nayanthara's dress was inappropriate. She was positively overdressed.
Nayantara.... woo hoo... Otts, the second time I'm asking this... can i lead the leash.
Scorpi,
O K.:)
A small favour in return, let me know a good blogger template. I tried a few of the free ones, somehow the three column ones dont work well.
Scorpi,
I don't know if you noticed this blog is hosted on my own domain. http://www.cricketnewsonlinelive.com/
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