13/11/2009

Poms beat Australians to Ashes Tickets

Tickets for the 2010-11 Ashes series in Australia are on sale - but only in England. The intriguing part of it is the fact this is being done with the blessings of Cricket Australia.
 
Cricket Australia spokesman Peter Young explains why Ashes tickets are being sold to English fans ahead of the Australian cricket fan?
 
"Travellers from overseas need time to get their arrangements in place.
 
"It's standard practice for major events. We're keen to encourage overseas fans, and the English seem to be the strongest travellers. There are a lot of pluses ... the 2006-07 Ashes created $315 million of incremental economic activity for Australia. As far as the Australian economy goes, it's fabulous.
 
"A lot of money goes into Australian cricket because they buy tickets and they enjoy themselves while they're here and add a great deal to the economy."
 
It sounds practicable but one has to wait and watch how the disgruntled Australian fan for whom seeing an Ashes Test match is like a pilgrimage reacts to this partiality to the Poms.

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