Image by Archie McPhee Seattle via FlickrAccording to this report, IPL is once again using a clever mixture of the glitz of Bollywood with a promise of a spectacle to attract the South African’s.
In fact, they have planned to organize a The Miss Bollywood South Africa beauty pageant. The winner not only gets to visit a Bollywood set but also an opportunity to work with Shah Rukh Khan in his next movie.
The advertisement agencies have already kick- started campaigns using both traditional and digital media to position IPL as epitome of entertainment, Bollywood stars and modern India.
Even without the advertisement, the chance to see the Indian film stars, cricketers and some cricket is sure to attract the Indian expatriates.
However, will the high voltage advertisement campaign attract the native South African’s?
In fact, they have planned to organize a The Miss Bollywood South Africa beauty pageant. The winner not only gets to visit a Bollywood set but also an opportunity to work with Shah Rukh Khan in his next movie.
The advertisement agencies have already kick- started campaigns using both traditional and digital media to position IPL as epitome of entertainment, Bollywood stars and modern India.
Even without the advertisement, the chance to see the Indian film stars, cricketers and some cricket is sure to attract the Indian expatriates.
However, will the high voltage advertisement campaign attract the native South African’s?
2 comments:
We can expect more entertainment than last year.
lviss,
I think this tournament will exceed expectations.
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