'Payyoli Express' to the rescue.

P.T.Usha explains why Cricket gets all the corporate sponsorship:

"Poor performance in other sports including track and field caused people as well as sponsors to get attracted towards cricket particularly after India won the World Cup in 1983,"

Well said Usha, to this may I add that there is more Test matches or ODI's which by nature are Internationals being played than any other sport in India.

To the corporate, it means more visibility during high quality games, which in turn ensures better ROI's.