In an article, If It’s Hip, Fast and Furious, Is It Cricket? in the New York Times Ayaz Memon, editor of DNA has this to say:
“Sponsors will drool,” he said, “The game has found favor across age groups, and more significantly across genders. It could even emerge as a potent challenge to Bollywood, because it lasts just about three and half hours, provides wholesome entertainment and is a reality show.”
My first thought was that Ayaz Memon was talking through his hat. However on reflection he makes sense but odds are it may not happen in the scale he envisages.
It may happen, provided India plays in all of the matches and consistently whip their opponents, which is highly unlikely.
What do you think; will it be curtains for Bollywood?
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