12/06/2007

LG SAYS GOODBYE TO CRICKET

After a long association with Indian cricket LG has decided to move on.

They have decided to sponsor GOLF and other niche sports.

Has this decision anything to do with the performance of the Indian Cricket team?

This decision has nothing to do with cricket.

It is indicative of how LG wants to brand itself.

By latching on to golf, LG wants to project itself as a manufacturer of premium products.

This is a marketing decision on how it wants to be perceived by its consumers.

It is certainly not a judgment on cricket.

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