15/04/2009

ECB on Twitter, Facebook & YouTube

Will it work?



England teams up with Twitter, Facebook and YouTube ahead of Ashes summer | Sport | The Guardian
The ECB has launched official Twitter, Facebook and YouTube channels in an effort to promote the game beyond its normal fanbase. Twelfth Man, a "fan community", will act as a focal point for fixtures, ticket information and debate. A "Twelfth Man van" will tour grounds to record footage of fans to be broadcast online and on big screens. Pete Ackerley, head of development at the ECB, said the sport had learned the lessons of the summer of 2005, when the exploits of Andrew Flintoff, Kevin Pietersen and Michael Vaughan in regaining the Ashes helped the sport achieve a huge boost in popularity before there was a structure in place to fully exploit it.

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